Portfolio company, Beauty & Pin-Ups, launched a new product in April called Fearless Hair Rescue Treatment. News of the launch has already reached over 1 billion people on sites like BuzzFeed, People.com, and The Huffington Post.

See what the press is saying here.


Level Beauty Group takes pride in catapulting beauty brands into the spotlight by taking a radically different approach to business and investment. Rather than shy away from disruption, we lean in and embrace the unconventional path. We commit capital, expertise, decades of beauty industry experience, and executive leadership to each of our brands. And with our vast network of relationships, operational know-how, and commitment to integrity, we transform a brand's potential into next-level success.


Executive Leadership and Management

Product Design

Brand Building

Operational Guidance

Financial Partnership

Industry Relationships


Follow the Consumer

The beauty marketplace is consumer driven. We work exclusively with brands that are culturally relevant and aligned with customer aspirations.

Disrupt by Design

Great brands disrupt with purpose and by design. They do so with innovation that consumers and business partners can use, exceeding market needs, creating sustainable cost advantages and fighting commoditization.

Build the Brand

Great brands disrupt with purpose and by design. They do so with innovation that consumers and business partners can use, exceeding market needs, creating sustainable cost advantages and fighting commoditization.

Be Socially Responsible

We believe in giving back to our communities not only because it’s the right thing to do. It’s the only thing to do.

Invest Early and Often

Otherwise, what’s the point?


Martin (Marty) Sumichrast

Chairman and Chief Executive Officer

Marty serves as a Trustee and Chairman of the Nominating and Governance Committee of the Babson Capital Growth - Short Duration High Yield Fund, Inc. (NYSE: BGH) and the Babson Capital Funds Trust, Inc. He is also on the Board of Directors Social Reality Inc. an internet and social advertising network and serves as an executive director of the Jadeveon Clowney Help-In-Time Foundation, a nonprofit that helps children of incarcerated parents. He’s a regular contributor to leading financial sites such as TheStreet and SeekingAlpha, and has been quoted in many national forums including CNN.com.

Kathy Ireland

Chief Creative Officer

A world famous lifestyle designer and trendsetter, Kathy Ireland is considered one of the most influential people in fashion today. She is the CEO and Chief Designer of kathy ireland Worldwide® (kiWW®), a leading design and marketing firm that skillfully translates trends for all markets and price points. According to Forbes Magazine, which recently named Kathy as one of the top 50 most successful self-made women in America, kiWW® brands "now top $2.5 billion at retail." According to License Global Magazine, kiWW® is the 31st most powerful brand globally.

Mark Elliott

Chief Financial Officer & Chief Operating Officer

Mr. Elliott has over 30 years of business experience spanning the financial, retail, consulting and government sectors and includes time at fortune 500 and regional firms. Mr. Elliott was a founder and partner of Premier Alliance Group (now named root9B Technologies OTCQB:RTNB) and was the Chairman and CEO of the company from 2004-2013 where he oversaw the strategic direction and operation of the company. He directed the transformation of the company to a public market company and successfully oversaw and integrated 6 merger and acquisition transactions that strategically positioned the company. Mr. Elliott has had compliance, financial reporting, and strategic responsibilities within the company (serving as the CFO also from 2004-2010 and as the Chief Administrative Officer of the company from 2014 -2015).

Board of Directors

Marty Sumichrast

Chairman and Chief Executive Officer

Anthony Shriver

Founder and Chairman of Best Buddies International

Erik Sterling

Chief Financial Officer of Kathy Ireland Worldwide, LLC



Upon the acquisition of Beauty and Pin-Ups in the spring of 2015 we quickly organized an incredible team of industry experts in the the fields of product development, sales and marketing. We partnered that team with the worlds best brand builders, designers, illustrators, copywriters and technologists. The result is the new Beauty & Pin-Ups – a multi dimensional and socially conscious brand that meets the needs of today’s savvy consumer.



Fearless Product Reaches Over 1 Billion Impressions


Building a Do-It-Yourself Beauty Conglomerate
Women’s Wear Daily (WWD)


Luxury Haircare Collection Puts Modern Twist On Beauty And Aims To Change The Industry



Level Beauty Group

4521 Sharon Road
Suite 450
Charlotte, NC 28211

Marty Sumichrast

Chief Executive Officer

Mark Elliott

Chief Financial Officer and Chief Operations Officer
704 362.6345