Beauty & Pin-Ups disrupted the industry with the launch of Fearless Hair Rescue Treatment, sparking extensive press and media coverage. Katie Meade, the face of Fearless, became the first model with Down Syndrome to be on the cover of a beauty package. After exclusively breaking this news in April 2016, People.com sparked a media frenzy, which resulted in over 1 billion impressions worldwide, with countries like Belgium, Germany, Italy, and Australia covering the story.

"the best part is her beauty philosophy"

"she’s the type of inspiration the beauty world has been missing"

"changing the way we define what's beautiful"

​"GORGEOUS."

"the industry just took a major step forward in the fight for diversity"

"pretty much the most wonderful thing ever"

"Go, girl"

"show the world that having a disability doesn't mean she can't be beautiful"

"-and she looks amazing!"

"Thanks for blazing the trail, Katie."

"MEET THE MODEL WITH DOWN SYNDROME MAKING BEAUTY CAMPAIGN HISTORY"

"proving the industry's openness to diverse models"

"DID YOU HEAR THAT? BEAUTY BELONGS TO EVERYBODY"

"the latest model who is helping to change all that"

"Another Big Step for Beauty-Industry Diversity"

"pin-up girls will be proof forever how undeniably magnetic the quality of confidence truly is."

"expect to see a lot more of this young woman"

"The Fearless campaign’s message is one of inclusion"

"shattering boundaries for people with disabilities"

"Beauty comes from the inside out"

"dissolving the stigma that surrounds disabilities"

"The brand is breaking down barriers"

"she looks absolutely stunning"

"already inspiring thousands"

"BRB, off to buy all of this"

"Rock on, Katie"

"Special Olympian with Down syndrome named face of new beauty line"

"Katie Meade is truly a barrier-breaking woman in every sense of the word"

"beauty and disability can go hand-in-hand"

"Beauty & Pin-ups is changing the face of beauty"

"this is an opportunity to inspire others with disabilities to be like her: Fearless."

BBC short on Instagram Featuring Katie Meade